A website promotes your business 24x7, Even you are sleeping and this can’t be justified your business in this competitive business environment, where thousands of your competitors are also looking to be most effective with their own business websites.
Entrepreneurs - Web Consultants or Web Development companies – whoever is looking to Design and Develop either their own small business websites or for their clients, have to consider few things as mentioned below to have an effective website which may generate business for them.
Let’s start this with the header section...
Your header should include several things like.
The slider is common in home page nowadays. It allows the website to highlight the core Services/Product of your business. Always use an attractive call to action buttons and taglines in the slider section to improve your conversion ratio.
This is the main section area of a website, where you can introduce your business, product or services in detail. The content should be SEO-Friendly.
The footer is the bottom most section that includes things like...
Looking at the Today’s users’ Trends few most important aspects which needed special attentions are as follows:
Mobile devices had already overtaken the desktop usage and hence it is very essential for your website to be responsive according to the device & its screen size. If your website is not mobile friendly then in no time your visitors will divert to your competitors.
Always check your website on multiple browsers to avoid losing your valuable traffic. Use cross browser test tools for performing this action. You can get list of such tools from Google. Choose according to your preference. Font & Color Selection: Fonts & colors plays important role in look & feel of your website. Always stick to some set of colors that match with your business style. Use fonts that are easily readable and soothe to your eyes.
Accessibility is critical if one is looking for website's success. According to WHO, there are approximately 253 million people in the world living with Vision vision impairment. Also, there are people with different disability too in the world. Hence, ignoring accessibility is like ignoring a large number of potential customers. WCAG is the best place to start though its bit lengthy. However, you can refer this impressive WCAG 2.0 checklists to check your website accessibility progress.
Always use professional quality images for your website that perfectly synchronize with your business. It is observed that a professional sharp image helps you to improve your conversation ratio. However, never forget to use image compression tools to optimize the size of images in order to speed up your website performance.
Google Chrome had eventually started blocking flash content and even Adobe announces to stop support for flash. Search Engine are incapable of recognizing Flash, hence it is advisable to use html5 video instead of Flash in your website.
Background music creates unprofessional impression towards your website unless you are selling music or music services. Moreover, it consumes bandwidth of your server slowing down your website. Hence, it is strictly advisable, not to use background music for your website.
That’s all for this article. We will publish SEO Things to keep in mind for your Small Business Website in next parts of this article.We have tried to cover all major point. If you feel something is still missing in this article, please share it in comment section below and we will update it in this article.
Also, feel free to ask any questions regarding web design & development. Our web experts are always passionate to consult & solve your queries.
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