Continuing the series for Small Business Website Tips, today I will share one more aspect that is important for small business websites.
In our previous article, we have focused on Web Design & UI/UX Things for your Small Business. Besides Website Design, it is important that your small business website must follow SEO things to get rank in search engine.
There are two types of SEO you have to work on while planning for a website.
On-Page SEO & Off-Page SEO.
Today’s focus is only On-Page SEO. Let’s start with domain first.
The first thing you need to think about is your website domain name. Don’t take it lightly.
Usually, it is derived with the name of your company. If the company name is longer than usual, then you should use an acronym or something related to your key product/services (but remember to keep it short). Rand from Moz had perfectly articulated this in details on Moz blog.
If your website has functionalities that use confidential information such as credit cards information, then you must use SSL Certificate. According to Google, having SSL will affect minor boost in ranking.
Never underestimate the power of a responsive mobile friendly website. Why? Because according to statistics 2017, 57% of Search Traffic is Now Mobile.
Meta Tags makes your page search engine friendly and helps to classify the content of the web pages.There are number of tags to use in header section, but some of them are essential from the SEO perspective.
Page speed drastically impacts on SEO. Here are some factors you should consider to improve page speed.
Now, Google focuses on high-quality content and boost page rank with great content. Further, a good content will always attract a reader to search more about your business and services. Here are some points you should consider while making a great SEO/User-friendly content.
Rich Snippet/Schema is a structured data that helps search engine to better understand your web page. Using Schema, returns more informative results in the SERP. Use Google tools to verify the structured data used in your web page. For beginners, here is a guide to know more about it.
Create both HTML & XML sitemap on your website to help understand the flow of your site. It also helps in crawling & indexing your new web page.
It helps to block Google from crawling & indexing unnecessary webpage in search page.
Keep it short & keyword enrich.No special characters to be used except Hyphens“–“ in place of space between keywords.
Check & resolve for broken links in your website.
Use the most used social sharing buttons in your blog /articles to ease the user to share your great content.
Limit the use of popups in your website as Google now start penalizing site with annoying pop-ups. Refer this guide if you want to use popups on your site.
Majority of the search engines will penalize your website as “attacked website” and drop your ranking in SERP, once your site attacked. It takes long to regain the rank. Hence, routinely create a backup of your site and routinely check the vulnerability of your site through online tools.
Instead, use YouTube or other video hosting platform to reduce the load on your server.
That’s all for this On-Page SEO Checklist. Hope this will help you to plan for your small business website. Kindly share your thoughts on this article in below comment section.
In fact, if you are looking for an in-depth guidance regarding any of these topics? Shoot your queries in comment section or connect us through Skype: vishalmba08 & our SEO experts will help you to overcome your issue related to SEO.
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